Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Topic 3: Lead Management | 24% | - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin |
| Topic 4: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions |
| Topic 5: Email Marketing | 20% | - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails |
| Topic 6: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Which one is Marketing Cloud Account Engagement Video Connector
- A. YouTube
- B. Dailymotion
- C. Wistia
- D. Vimeo
Correct Answer: C 🗳️
Choose required fields while creating a Prospect
- A. Profile
- B. Grade
- C. Score
- D. Assign To
- E. Company
- F. Email
- G. CD Campaign
Correct Answer: A,C,F,G 🗳️
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. You can't do this
- B. Number
- C. Text
- D. Phone
Correct Answer: C 🗳️
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- D. Create both a landing page and form using the enhanced landing page experience.
Correct Answer: C 🗳️
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched, no new actions will be applied.
- B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
Correct Answer: A 🗳️
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