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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

2. "How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A) Update the "Opt Out" field on the prospect record
B) Clear the "Do Not Email" field on the prospect record
C) Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
D) Change the email address to a valid email address

3. LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A) Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
B) Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

4. What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A) Number
B) Password
C) Email with valid mail server
D) Date
E) Email
F) Text
G) Email not from ISPs and free email providers
H) Phone

5. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
B) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Solutions: