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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Salesforce Data
B. Entry Data
C. Contact Data
D. Journey Data

Question 2

A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A. Publication list
B. Suppression list
C. Auto-suppression list
D. Exclusion data extension

Question 3

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A. Import Activity > Decision > Journey Activities
B. Query Activity > Data Extension Entry Source > Journey Activities
C. Query Activity > API Event > Automation Studio Activities
D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Question 4

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?

A. Data View Export with every send
B. Platform Events API
C. Data Retrieves on the Send Object
D. Event Notification Service

Question 5

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A. Use an info capture message template to capture the response.
B. Use a vote/survey message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response.
D. Use a text-response message template with embedded AMPscript to capture the response.

Solutions: