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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Line Chart
B) Funnel Visualization
C) Scatter Plot
D) Bar Chart

2. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Enable Real-Time Sync
B) Apply Data Filters
C) Define Date Ranges
D) Assign Campaign Metrics

3. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Identity Stitching Settings
B) Metric Filters
C) Event Filters
D) Campaign Delivery Rules

4. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a person lookback window
B) Participation attribution model with a person lookback window
C) Linear attribution model with a session lookback window
D) Last touch attribution model with a session lookback window

5. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Enabling Data Encryption
B) Defining Component Labels
C) Assigning Metrics and Dimensions
D) Activating API Event Triggers

Solutions: