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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
Response:

A) Data Ingestion Rule
B) Profile Attribute
C) Data View Metric
D) Event Dataset

2. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

3. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
D) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

4. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:

A) Data Sync Manager
B) Batch Processing Engine
C) Profile Update Service
D) Report Scheduler

5. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Recreate the campaign with a new profile schema.
B) Reassign the campaign to a static data source.
C) Apply a fallback profile segmentation rule.
D) Enable Identity Resolution and reprocess the customer data.

Solutions: