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NEW QUESTION # 79
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- B. Use a substitution string to populate a subscriber's name in the subject line.
- C. Use a substitution string to populate a photo of the subscriber in the header of the email.
- D. Change the color of the email background to match their subscribers' preferred color of choice.
Answer: A,B
NEW QUESTION # 80
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Preventing customers from opting out
- B. Personalized recommendations
- C. Opting customers in automatically
- D. Sending multiple emails in one day
Answer: B
NEW QUESTION # 81
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Tokenized Sending should be combined with field-level data encryption for additional security.
- D. Personalization Strings still allow PII to be displayed within an email.
Answer: B,D
NEW QUESTION # 82
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- D. Use Data Filters to segment data to output a Sendable Data Extension
Answer: A,C
NEW QUESTION # 83
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. How to determine engagement
- B. What the offer will be
- C. When to send the email
- D. Who the offer come from
Answer: A
Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5
NEW QUESTION # 84
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
- A. Journey Builder
- B. Predictive Email
- C. Automation Studio
- D. Scheduled Send Emails
Answer: C
NEW QUESTION # 85
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create a new data extension and link it to the other data extensions.
- B. Create additional attribute fields in the main contact data extension.
- C. Create new Salesforce data extension and link it to the other data extensions.
- D. Create a new data extension and link It as a new population.
Answer: A
NEW QUESTION # 86
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
- A. _Unsubscribe
- B. _BusinessUnitUnsubscribes
- C. _Complaint
- D. _Subscribers
Answer: B,D
Explanation:
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The _BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_data_view_businessunitunsubscribes.htm&type=5
NEW QUESTION # 87
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Conversion Tracking
- B. Link Tracking Alias
- C. Link Help Text
- D. Link Tooltip
Answer: D
NEW QUESTION # 88
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?
- A. SQL Query
- B. Data Filter
- C. Filtered data extension
Answer: C
NEW QUESTION # 89
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Switch to Classic Content to move the assets into the Shared Content folder.
- B. Individually share each asset with the other business unit in Content Builder.
- C. Create and share a new folder for the assets in Content Builder.
- D. Move the content into the Shared Content folder in Content Builder.
Answer: D
NEW QUESTION # 90
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Populate a list using a query to exclude the subscriber key.
- B. Create an auto-suppression list populated with the known email addresses.
- C. Create an auto-suppression list populated with subscriber keys.
- D. Create an exclusion list with the known email addresses.
Answer: B
Explanation:
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 91
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- B. RMM accounts are unable to support this behaviors.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
Answer: B
NEW QUESTION # 92
NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create and AP drivento put the data directly into data extension when any data is changed.
- B. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- C. create a schedule automation to import the file and send two email each time when changes were detected.
- D. create a file drop automation to import the files when placed on the specific directory on the.... FTP.
Answer: D
NEW QUESTION # 93
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers
- A. style or text for when images do not display automatically
- B. let them be completely image based
- C. use custom corporate font to match NTObrand
- D. add background colors that match branding
Answer: C,D
NEW QUESTION # 94
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Filter Activity
- B. SQL Query Activity
- C. Synchronized Data Extensions
- D. Salesforce Reports
Answer: B,C
NEW QUESTION # 95
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Create a Journey Goal to exit subscribers from the Journey.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Create and enable a BLOCKOUT window In MobileConnect.
Answer: D
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 96
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. SQL Query
- B. Decision Split
- C. File Drop Automation
- D. Scheduled Automation
Answer: A,C
NEW QUESTION # 97
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