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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Conversational messaging
  • 1. Ongoing interactions across messaging channels
    • 2. Customer engagement
      • 3. Response handling
        - Predictive AI
        • 1. Selecting appropriate predictive AI features
          - Marketing agents
          • 1. Audience segmentation
            • 2. Automated campaign creation
              • 3. Content generation
                Consent13%- Consent management concepts
                • 1. Consent in customer engagement
                  • 2. Consent and compliance requirements
                    - Consent record management
                    • 1. Creating consent records
                      • 2. Managing and updating consent records
                        - Consent data model
                        • 1. Consent preference records
                          • 2. Platform consent objects
                            - Consent collection
                            • 1. Consent banners on external pages
                              • 2. Consent banners on marketing landing pages
                                Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
                                • 1. Selecting appropriate data sources
                                  • 2. Adding customer data to messaging content
                                    - Flow orchestration
                                    • 1. Flow configuration settings
                                      • 2. Flow elements and logic
                                        • 3. Trigger conditions
                                          • 4. Automated business processes and messaging
                                            • 5. Flow types
                                              - Activation templates
                                              • 1. Contact point value selection
                                                • 2. Activation template configuration
                                                  - Landing pages
                                                  • 1. Landing page components
                                                    • 2. Landing page configuration
                                                      - Personalization
                                                      • 1. Repeaters
                                                        • 2. Merge fields
                                                          • 3. AMPscript
                                                            • 4. Handlebars
                                                              • 5. Content variations
                                                                Data Modeling, Identity Resolution & Segmentation25%- Data 360 data model
                                                                • 1. Data objects and Data Model Objects
                                                                  • 2. Customer data activation
                                                                    • 3. Connecting and harmonizing customer data
                                                                      - Consumption and entitlements
                                                                      • 1. Marketing automation consumption
                                                                        • 2. Platform usage optimization
                                                                          • 3. Data 360 consumption-based entitlements
                                                                            - CRM data ingestion and activation
                                                                            • 1. Actionable Lists
                                                                              • 2. Audience segmentation and activation
                                                                                • 3. Content personalization using CRM data
                                                                                  • 4. CRM objects and records
                                                                                    - Identity Resolution
                                                                                    • 1. Identity Resolution configuration
                                                                                      • 2. Linking multiple data sources
                                                                                        • 3. Unified customer profiles
                                                                                          Analytics & Performance Insights8%- Marketing data and insights
                                                                                          • 1. Surfacing marketing data across Salesforce
                                                                                            • 2. Marketing performance insights
                                                                                              - Reporting and analytics
                                                                                              • 1. Matching dashboards to reporting requirements
                                                                                                • 2. Pre-built dashboards
                                                                                                  Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                                                  • 1. Core Org Edition requirements
                                                                                                    • 2. Marketing Data Kit installation
                                                                                                      • 3. Permission sets
                                                                                                        • 4. Data 360 provisioning
                                                                                                          - Business Units and governance
                                                                                                          • 1. Roles and Enhanced CMS Workspaces
                                                                                                            • 2. Business Unit requirements
                                                                                                              • 3. Content and user governance
                                                                                                                - Domain authentication and authorization
                                                                                                                • 1. Branded and authenticated email delivery
                                                                                                                  • 2. Domain authorization
                                                                                                                    • 3. Self-service domain authentication

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