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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

A) Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
B) Yes, but it's only available to customers with the Pro Edition
C) No, you can only have one Salesforce connector at a time.
D) Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.

2. LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

A) Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
B) Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
C) Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
D) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.

3. What is an automation rule?

A) A rule that automatically applies an action to a prospect based on whether they match set criteria.
B) A rule that automatically creates a list of prospects based on their behavior.
C) A rule that automatically creates a new prospect record when a lead is added to Salesforce.
D) A rule that automatically sends an email to all prospects in a list.

4. What does Marketing Cloud Account Engagement sync first with Salesforce?

A) Leads
B) Contacts

5. A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

A) Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
B) Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
C) Refer to the list email send report to see if a suppression list was used.
D) Determine if the prospect has a valid "Assigned User" to send the email from.

Solutions: