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GCCC Strategic Communication Management Professional Sample Questions:

1. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) references for the consultant who drafted the program.
B) punishments and rewards for employee behavior.
C) links to applicable local criminal law.
D) consistent, clear messages about values.

2. Which action is MOST important in a leader's role for effective communication with employees?

A) Make information available so employees have the essential information to do their jobs effectively.
B) Provide organization information that is approved by executive leaders.
C) Ensure all communication flows through the executive leadership.
D) Provide information and feedback on individual performance only during formal reviews.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Business objective
B) Communication tactics
C) Planning process
D) Communication strategy

4. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Provide senior leaders with a list of websites with good examples of research.
B) Sign senior leaders up on social media platforms.
C) Create a business case that demonstrates results based on research.
D) Show senior leaders a report written for a previous employer.

5. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Recommend disclosure only if customers or media raise concerns
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Follow leadership's direction since the issue is minor and unlikely to escalate

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