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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Implement an SAP with Private Domain and a Dedicated IP.
B) Request three Dedicated IPs to spread out the sending volume.
C) Request a Private Domain to leverage SPF and DKIM authentication.

2. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Journey Builder
B) Automation Studio and Path Optimizer
C) Journey Builder and Behavioral Triggers

3. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Send Throttling
C) Einstein Engagement Frequency

4. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Scoring Split
B) Frequency Split
C) Path Optimizer

5. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The originally approved version of the email will be sent.
B) The Send is paused unit is approved again.
C) The send is canceled when the approval is withdrawn.

Solutions: