Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: CX Marketing
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
| Topic 2: Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data objects, relationships and data capture - Data enhancement and AppCloud usage |
| Topic 3: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Topic 4: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Topic 5: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
| Topic 6: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 7: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Topic 8: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Automation logic and workflow design - Program Builder and Program Canvas features |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
You are creating a prompted report to be sent on a schedule by an Insight Agent?
What type of filter do you need to create?
- A. scheduled filter
- B. prompted filter
- C. named filter
- D. inline filter
Correct Answer: B 🗳️
Given this segment, which two contacts will be included? (Choose two.)
- A. A contact in New York who clicked an email one time and submitted a form one time 14 days ago.
- B. A contact in California who submitted a form one time 7 days ago.
- C. A contact in California who submitted 2 forms 1 week ago.
- D. A contact in New York who opened an email 1 week ago.
- E. A contact in California who clicked an email one time and submitted a form one time 45 days ago.
Correct Answer: A,D 🗳️
Which two scenarios are use cases for Program Builder? (Choose two.)
- A. Send Batch Email to an email address listed within a custom object.
- B. Apply an External Activity to contacts entering the program.
- C. Send Batch Email to a contact using a previously created Signature Rule.
- D. Feed contacts into a program based on Lead Score increases.
Correct Answer: A,D 🗳️
Which three are required to successfully integrate an externally hosted form into a client's website? (Choose three.)
- A. tracking script HTML, including required hidden fields
- B. form HTML
- C. a list of all processing steps on the Eloqua form
- D. post URL action
- E. at least one check box field on the form
Correct Answer: A,B,D 🗳️
Which two CRM integrations now have an App Cloud based integration with Eloqua? (Choose two.)
- A. Oracle CX Sales
- B. Oracle OnDemand
- C. Siebel OnPremise
- D. Salesforce
- E. SAP
- F. Microsoft Dynamics 365
Correct Answer: A,D 🗳️
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