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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Performance, Optimization, and Reporting- Campaign optimization
  • 1. Run-time optimization techniques
    • 2. Resource management
      - Reporting and analytics
      • 1. Performance metrics interpretation
        • 2. Campaign reporting tools
          Campaign Design and Flowcharts- Campaign structure
          • 1. Process box usage
            • 2. Campaigns, sessions, and flowcharts
              - Flowchart development
              • 1. Data manipulation and extraction
                • 2. Audience selection and segmentation
                  Unica Campaign Architecture and Components- Campaign server architecture
                  • 1. System components and services
                    • 2. Platform integration overview
                      - Installation and configuration
                      • 1. Environment setup requirements
                        • 2. Deployment models
                          Segmentation and Targeting- Target list generation
                          • 1. Optimization rules
                            • 2. Offer assignment
                              - Audience segmentation techniques
                              • 1. Cell creation and management
                                • 2. Advanced segmentation rules
                                  Offers and Treatment Management- Offer creation and management
                                  • 1. Offer versions and lifecycle
                                    • 2. Offer templates and attributes
                                      - Treatment rules
                                      • 1. Eligibility rules
                                        • 2. Contact policies

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          During installation, Unica Campaign is unable to register itself with Unica Marketing Platform during the process. Which out of the box Marketing Platform utility can be used to perform the registration process manually?

                                          • A. RestoreAccess Utility
                                          • B. ConfigTool Utility
                                          • C. PopulateDb Utility
                                          • D. PartitionTool Utility
                                          Answer: B

                                          A specialist runs a flowchart containing an Optimize process box. Which table is populated when this occurs?

                                          • A. Proposed Contacts Table (PCT)
                                          • B. Detailed Contact History Table
                                          • C. Optimized Contacts Table (OCT)
                                          • D. Contact History Table
                                          Answer: A

                                          A Unica Campaign deployment on a UNIX operating system requires access to a customer data source in a Teradata Database. To access the Teradata data source, which database environment variable needs to be defined in the Campaign startup script?

                                          • A. ODBC
                                          • B. TD_DBPATH
                                          • C. TD_DBHOME
                                          • D. ODBCINI
                                          Answer: D

                                          A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?

                                          • A. By configuring a database loader for the appropriate data source.
                                          • B. In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.
                                          • C. By enabling IN-DB optimization in the flowchart.
                                          • D. By modifying the BulkInsertBlockSize for the appropriate data source.
                                          Answer: A

                                          A specialist completed a Unica Campaign installation and started the Unica Campaign Listener on port 4664. Which of the following tests would confirm definitively that the Listener has started?

                                          • A. Connect to the Unica URL - http(s)://hostname:port/unica - and determine if it is accessible.
                                          • B. Run a grep on the Campaign server to determine if a "unica_acsvr" process is active using "ps ef".
                                          • C. Check if port 4664 is listening using netstat.
                                          • D. Verify if a "status" command can be run using unica_svradm.
                                          Answer: D

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