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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A. Invite fashion influencers to promote the new line during a live launch.
B. Comment on competitor posts so that their community learns about the new line.
C. Run targeted ads across all the platforms that the brand uses.
D. Ask community members to create a post and tag several friends.
E. Start new social media accounts to target the new demographic.

Question 2

A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A. Tag influencers to share the content and campaign hashtag
B. Create a social media account for the new product
C. Change content strategy to target male followers during launch
D. Create targeted posts and ensure the content and tone are inclusive

Question 3

An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A. Decide on the target audience and which platforms to use to reach them
B. Determine launch goals and milestones to achieve
C. Review existing channel performance and replicate strategy
D. Define partnership criteria with key food and beverage influencers

Question 4

A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A. Open a conversation with the community member and discuss their concerns
B. Call the local authorities immediately to report the threat
C. Raise the issue to the most relevant point of contact internally
D. Delete the comments and ban the community member from the Page

Question 5

A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A. Remove the members who are joining the new community
B. Link to the new community and encourage people to join it
C. Create a post that discourages members from joining the new community
D. Continue to focus on the original community

Solutions: